Greek yogurt is all the craze right now, especially in the USA.  You go to any grocery store and you’ll see the refrigerated section stacked with a multitude of options.

In these greek yogurt wars, one company in particularly has stepped up their marketing game.  That’s Chobani.  On a recent trip to NYC, I finally got to visit their Chobani SoHo Café

The Chobani Café Concept

Chobani Yogurt Bar Exterior

So everyone knows you can get greek yogurt in grocery stores but what Chobani has done is create an entire foodie experience around their yogurt.

What they do is just serve up the same Chobani you can get in your local grocery store but instead the twist is that they’ve come up with a menu of unique ways to eat your yogurt that is put together when ordered.

The idea of a yogurt bar is so brilliant yet simple at the same time.

  1. It creates awareness about the Chobani yogurt brand
  2. Creates an experience around greek yogurt which hasn’t been done before
  3. Basically gives you the recipes for how you can do the same thing at home

The Chobani SoHo Menu

Chobani Yogurt Bar Menu

It’s not DIY like it is at a frozen yogurt store but instead you choose from a curated menu of best mixes.  Your choice comes down to whether you want something savoury or sweet.

Chobani’s “yogurt masters” have done an amazing job of creating mixes that even you’ve probably never heard about.

The yogurt also comes in two sizes: full and half.

Chobani Full and Half Servings

Ordering And Creation Process

Chobani Yogurt Masters

The ordering process was pretty simple.  A waiter at the bar was taking orders on his iPad and after he punched it in and took our payment, we just waited at one of the bar tables.

Watching the “yogurt masters” (yes they actually wear white head scarfs and chef jackets) do their thing behind the glass, what astonished me was the amount of detail that they placed in the creation of each menu item.  

Each greek yogurt was delicately put together with much attention placed on the additional garnishes that are placed on top.  You can tell from the photos just how nice they turn out.  First impressions are clearly very important for Chobani.

CHECK OUT THIS ARTICLE
Top 10 Dessert Spots In NYC

Chobani Yogurt We Tried in SoHo

Chobani Yogurt Bar Finished Product

After scanning through the menu at least 10 times, we finally made our selections and decided on:

  • Peach & Almond (seasonal special)
  • Fig & Walnut
  • Peanut Butter & Jelly
  • Hummus & Za’atar

All were delicious in their own way.  

The peach & almond was really light and refreshing with the honey really balancing out the tartness of the yogurt.  I didn’t think I’d enjoy the fig & walnut very much because I don’t usually dig figs but to be honest I was a big fan of this one.  I loved chewing into the figs and mixing it in with the yogurt and walnut.  

Quite the awesome mix.  

PB&J was a nice classic and who knew that yogurt could go well with this?  The peanuts created a nice crunch texture to everything as well.  

Lastly there was the Hummus & Za’atar which was probably my least favorite simply because of how salty it was.  

We got to the point at the end where we ran out of pita chips and had to eat it by itself  and at that point it was too overpowering.  We asked about extra pita chips as well but it would have costed extra.  

That being said, I thought it was a brilliant mix that I never would have thought about.  With everything mixed in, you could barely tell you were having greek yogurt.

In terms of other menu items, we didn’t try anything outside of the yogurts though there were a lot of people in line grabbing coffees as well.

Glass Bowls To Take Home

Chobani Customer

What really completed the experience for me was how we were able to keep our glass bowls.  So not only can you enjoy the yogurt at the store but you can also bring the bowls back home to enjoy even more greek yogurt at home.

They’re so open and relaxed about the bowls too.  I wanted to have a large and small bowl to bring back home and since my friends wanted 2 bowls as well, I simply asked one of the waiters for an extra one.  He was more than happy to provide me with one.

Advice Before You Go

  • On the weekend it is pretty packed so be prepared to wait in line and also wait for a seat to open up.
  • Don’t forget to take your bowl back home.  Trust me, they WANT you to take it away.
  • Chobani offers 0% and 2% fat.  By default you’ll get the 2% but if you request it, you can get 0% as well.

If You Love Greek Yogurt, You Gotta Go

If you’re a fan of greek yogurt then this is not to be missed when you head down to SoHo in New York City.  Souvenir glass bowls almost pays for itself!

CHECK OUT THIS ARTICLE
Perfect 2 Day Oxford County Cheese Trail Itinerary

WHAT YOU NEED TO KNOW

Chobani Soho

150 Prince Street, NY 10012 (map)
646-998-3800
chobanisoho.com

Travel Resources For Your Next Trip

If you’re in the process of planning your trip and putting together your itinerary, these are genuinely the best resources that the Going Awesome Places team stands by 100%.

Credit cards: Don’t get burned by hidden fees on top of terrible exchange rates. When we travel now, we use the Wise Card. Simply load it with the currency you need before you go and use it as a regular VISA or their digital wallet card. Use their free app to track how much you have and top up when you need to.

Flights: Of all the booking search engines, Skyscanner is the most helpful and easy to use thanks to their Everywhere feature. Kayak is also another that’s we will often check as well.

Car Rental: If you’re looking to save money, these car rental coupon codes will be a true game-changer. Otherwise, DiscoverCars and RentalCars are great places to start.

Rideshare: For new Lyft users, use code WILLIAM4825 to get 50% off your first 2 rides (max $10 USD per ride). Offer valid for 14 days after you take your first ride. For new Uber users, use code psuqbjg4d7rn for the same offer except it’s valid for 30 days.

Airport Parking: You’ll need a spot to leave your car at the airport so why not book a spot at a discount. Use code AWESOME7 to get at least $5 off at Airport Parking Reservations or Park Sleep Fly packages.

eSIM: Lately, we’ve really loved using eSIMs. We’ve tested several over the years and we have access to a few special promotions.

  • AmigoSIM – Use GOINGAWESOMEPLACES to save 25% off. Code is re-useable.
  • Gigsky – Use TANG149 to get $3 USD when you sign up, then use code GOINGAWESOME to save 20% on all eSIM orders.
  • KnowRoaming – Use code GAP10 to save 10%.
  • AloSIM – Use code GOINGAWESOMEPLACES to save 15%.
  • Airalo – Use referral code WILLIA9500 to get $3 USD credit on your first purchase.
  • UbigiAWESOME10 to save 10% on your first order.

Wifi Hotspot: We’ve been a huge fan of wifi hotspot devices such as PokeFi (use code GAP24300) because their rates are are hard to beat and it works globally. Solis is another that we recommend. Pros are that you can share the wifi with your whole group but cons are that you have to invest in a device and you have to charge it every night.

Hotels: Our go-to is Booking.com because they have the best inventory of properties including hotels and B&Bs plus they have their Genius tier discounts. Expedia is also worth using especially with their One Key rewards program which is basically like cash. The exception is Asia where Agoda always has the best prices. Always do a quick check on TripAdvisor as well.

Vacation Rentals: Your first instinct will be to check Airbnb but we always recommend checking VRBO as well if you’re looking for a vacation rental (now eligible for One Key).

Tours and Activities: When planning our trips, we always check both Viator and GetYourGuide to at least see what’s out there in the destination that we’re going to. They often have different offerings and prices so check both.

Travel Insurance: Learn how to buy the best travel insurance for you. This isn’t something you want to travel without.

  • HeyMondo – Popular insurance provider for frequent travelers and comes with great coverage and special perks. By booking through our link to get a 15% discount (from June 19-29)!
  • RATESDOTCA – Search engine Canadians looking for the cheapest insurance including multi-trip annual policies.
  • SafetyWing – A perfect fit for long-term nomads.
  • Medjet – Global air medical transportation.
  • InsureMyTrip – Best for seniors, families, and those with pre-existing conditions.

If you need more help planning your trip, make sure to check out our Travel Toolbox where we highlight all of the gear, resources, and tools we use when traveling.

William Tang of Going Awesome Places
About The Author

Will Tang

Will Tang, founder of Going Awesome Places, has traveled to 51 countries. He shares his insanely detailed itineraries, travel guides, and packing lists. Will’s travels have been featured on Huffington Post, Men’s Journal, and Entrepreneur.

Read More About Will

Join The Discussion

Your email address will not be published. Required fields are marked *

The Discussion

  1. I love greek yoghurt. It is not as popular in Norway, but on my last trip to New York I found it everywhere and in great variety. This looks like a great place to get a yoghourt fix! :)

    1. Hey Espen, that’s too bad!! I guess the greek yogurt fad hasn’t reached up there yet eh? I have to say, it’s not that great in Canada either. We only have a few brands and they’re nowhere as good as what they have in the US.

  2. This really looks like an interesting experience indeed, if only they did a vegan version of it I’d be there right now. Do you know if they do or would?

    1. That’s a very good question! I know they’re yogurt itself is vegan friendly from what I understand. The fruit only mixes should be okay though no?